Research output per year
Research output per year
Personal profile
Personal profile
Dr. Derek Walton earned his doctoral degree in sport management from The Ohio State University. He has experience in teaching sports business courses pertaining to sports marketing and promotion, sports sales, sports facility and event management, the sports industry, and esports marketing. Walton’s research interests include emerging trends in sports marketing and sports innovation. His research has appeared in both national and international journals and conferences.
Related documents
Research output
- 5 Article
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Applying the Sport Education Model to Extracurricular Secondary Esports Programs
Villalon, C., Atkinson, O., Walton, D. & Bowers, S. T., 2026, In: Strategies. 39, 3, p. 13-23 11 p.Research output: Contribution to journal › Article › peer-review
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Cobranding in Sport Video Games: A Case Study of Electronic Arts (EA) FC and Nike
Walton, D. & Mobley, N., 2026, (Accepted/In press) In: Sport Marketing Quarterly.Research output: Contribution to journal › Article › peer-review
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Immersive Impact: Sport Virtual Reality Effects on Brand Recall and Recognition
Walton, D., Mar 2025, In: Sport Marketing Quarterly. 34, 1, p. 46-59 14 p.Research output: Contribution to journal › Article › peer-review
Open Access -
Real but deceptive: effectiveness of personalized synthetic advertising for event promotion
Xu, Y., Walton, D., McDermand, R. & Reese, J., Nov 2025, In: Sport, Business and Management: An International Journal. 15, 5, p. 593-611 19 p.Research output: Contribution to journal › Article › peer-review
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Sport sales managers’ perceptions of learning through experiential sales projects
Walton, D. R. & Reese, J., Nov 2024, In: Journal of Hospitality, Leisure, Sport and Tourism Education. 35, 100509.Research output: Contribution to journal › Article › peer-review