Research output per year
Research output per year
Personal profile
Personal profile
Dr. Wenjing Li earned her doctoral degree in marketing from the University of Kentucky. She has experience in teaching various marketing courses, including marketing principles, consumer behavior, marketing research and business-to-business marketing. Li’s research interests include consumer behavior, mainly in the areas of behavioral pricing and visual display. Her research has appeared in many different journals and conferences.
Related documents
Research output
- 7 Article
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The impact of product defect severity and product attachment on consumer negative emotions
Wei, J., Jiang, M., Li, Y. N., Li, W. & Mead, J. A., May 2023, In: Psychology and Marketing. 40, 5, p. 1026-1042 17 p.Research output: Contribution to journal › Article › peer-review
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Hidden price promotions: Could retailer price promotions backfire?
Li, W., Hardesty, D. M., Craig, A. W. & Song, L., Jan 2022, In: Journal of Retailing and Consumer Services. 64, 102797.Research output: Contribution to journal › Article › peer-review
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How counterfeit dominance affects luxury fashion brand owners’ perceptions: A cross-cultural examination
Song, L., Meng, Y., Chang, H., Li, W. & Tan (Frank), K., Jun 2021, In: Journal of Business Research. 130, p. 1-13 13 p.Research output: Contribution to journal › Article › peer-review
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Dynamic Right-Slanted Fonts Increase the Effectiveness of Promotional Retail Advertising
Mead, J. A., Richerson, R. & Li, W., Jun 2020, In: Journal of Retailing. 96, 2, p. 282-296 15 p.Research output: Contribution to journal › Article › peer-review
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Evolutionary motives and food behavior modeling in romantic relationships
Richerson, R., Mead, J. A. & Li, W., Nov 2020, In: Journal of Business Research. 120, p. 509-519 11 p.Research output: Contribution to journal › Article › peer-review