Research output per year
Research output per year
Personal profile
Personal profile
Dr. Yang Xu obtained his doctoral degree in sport management from Florida State University, a master’s degree from the University of Minnesota and a bachelor’s degree from Beijing Sport University. His research interests reside broadly in the area of sport marketing, including innovations in sports consumer experience design, fan loyalty and consumer well-being. He teaches a variety of marketing and sports business courses.
Related documents
Education/Academic qualification
Ph.D. in Sport Management, Florida State University
M.Ed. in Sport Management, University of Minnesota
B.A. in Sports Studies, Beijing Sport University
Research output
- 4 Article
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When Sport Consumers Meet Service Touchpoints: A Bayesian Cross-context Investigation on Customer Satisfaction Through the Lens of Sport Experience Design
Xu, Y., Du, J., Townsend, K. M., Boo, S., Sato, M. & James, J. D., 2026, In: Sport Marketing Quarterly. p. 1-19 19 p.Research output: Contribution to journal › Article › peer-review
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A double-edged sword: understanding the influence of Video Assistant Referee (VAR) on viewer experience in the English Premier League from a team identification perspective
Chen, R., Xu, Y., Du, J. & Newman, J. I., 2025, In: Soccer and Society. 26, 6, p. 1016-1034 19 p.Research output: Contribution to journal › Article › peer-review
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Real but deceptive: effectiveness of personalized synthetic advertising for event promotion
Xu, Y., Walton, D., McDermand, R. & Reese, J., Nov 2025, In: Sport, Business and Management: An International Journal. 15, 5, p. 593-611 19 p.Research output: Contribution to journal › Article › peer-review
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Investigating Ticket Price Determination of Collegiate Athletics: Insights from Pricing Professionals in Non-Football Bowl Subdivision Schools
Reese, J. D. & Xu, Y., 2024, In: Journal of Issues in Intercollegiate Athletics. 17, 1, p. 108-132 25 p.Research output: Contribution to journal › Article › peer-review
Open Access