A creative teaching strategy was implemented in the fall of 2014 in order to fuse the content of two independent fashion merchandising courses. Blue Jeans Go Green Denim Recycling Program was created by Cotton Incorporated in 2006 as a call-to-action to recycle denim on college campuses. The recycled denim would be given new life as UltraTouch Denim Insulation and a portion of it donated for use in civic buildings and for communities in need across the U.S. The two fashion merchandising courses included Advanced Textiles and Fashion Promotion which shared the same enrolled students.