TY - JOUR
T1 - Exploring the nonformal adult educator in twenty-first century contexts using qualitative video data analysis techniques
AU - Alston, Geleana Drew
AU - Ellis-Hervey, Nina
N1 - Publisher Copyright:
© 2014 Taylor & Francis.
PY - 2015/10/2
Y1 - 2015/10/2
N2 - The study investigates the use of YouTube as a platform for Black females to discuss natural hair, employing qualitative video analysis to understand its efficacy in engaging over a million adult learners. Through the analysis of 30 videos, four main themes were identified: (a) Dispelling myths around Black natural hair, (b) Using digital storytelling as a learning tool, (c) Employing humor, honesty, and humility in engaging adults, and (d) Extending the natural hair conversation beyond cultural differences. The study also suggests future research directions concerning YouTube's credibility and availability as a data source, as well as exploring alternative qualitative video analysis techniques.
AB - The study investigates the use of YouTube as a platform for Black females to discuss natural hair, employing qualitative video analysis to understand its efficacy in engaging over a million adult learners. Through the analysis of 30 videos, four main themes were identified: (a) Dispelling myths around Black natural hair, (b) Using digital storytelling as a learning tool, (c) Employing humor, honesty, and humility in engaging adults, and (d) Extending the natural hair conversation beyond cultural differences. The study also suggests future research directions concerning YouTube's credibility and availability as a data source, as well as exploring alternative qualitative video analysis techniques.
KW - Black natural hair
KW - digital storytelling
KW - nonformal adult education
KW - qualitative video data analysis
KW - social presence
UR - http://www.scopus.com/inward/record.url?scp=84945436835&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84945436835&partnerID=8YFLogxK
U2 - 10.1080/17439884.2014.968168
DO - 10.1080/17439884.2014.968168
M3 - Article
AN - SCOPUS:84945436835
SN - 1743-9884
VL - 40
SP - 502
EP - 513
JO - Learning, Media and Technology
JF - Learning, Media and Technology
IS - 4
ER -