Hidden price promotions: Could retailer price promotions backfire?

Wenjing Li; David M. Hardesty; Adam W. Craig; Lei Song

doi:10.1016/j.jretconser.2021.102797

Hidden price promotions: Could retailer price promotions backfire?

Wenjing Li, David M. Hardesty, Adam W. Craig, Lei Song

Management and Marketing

Research output: Contribution to journal › Article › peer-review

Original language	English
Article number	102797
Journal	Journal of Retailing and Consumer Services
Volume	64
DOIs	https://doi.org/10.1016/j.jretconser.2021.102797
State	Published - Jan 2022

ASJC Scopus Subject Areas

Marketing

Keywords

Affective purchase
Cognitive purchase
Discount expectations
Discount levels
Hidden-price promotions

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10.1016/j.jretconser.2021.102797

Cite this

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title = "Hidden price promotions: Could retailer price promotions backfire?",

keywords = "Affective purchase, Cognitive purchase, Discount expectations, Discount levels, Hidden-price promotions",

author = "Wenjing Li and Hardesty, \{David M.\} and Craig, \{Adam W.\} and Lei Song",

note = "Publisher Copyright: {\textcopyright} 2021 Elsevier Ltd",

year = "2022",

month = jan,

doi = "10.1016/j.jretconser.2021.102797",

language = "English",

volume = "64",

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T1 - Hidden price promotions

T2 - Could retailer price promotions backfire?

AU - Li, Wenjing

AU - Hardesty, David M.

AU - Craig, Adam W.

AU - Song, Lei

PY - 2022/1

Y1 - 2022/1

KW - Affective purchase

KW - Cognitive purchase

KW - Discount expectations

KW - Discount levels

KW - Hidden-price promotions

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DO - 10.1016/j.jretconser.2021.102797

M3 - Article

AN - SCOPUS:85117150202

SN - 0969-6989

VL - 64

JO - Journal of Retailing and Consumer Services

JF - Journal of Retailing and Consumer Services

M1 - 102797

ER -

Hidden price promotions: Could retailer price promotions backfire?

ASJC Scopus Subject Areas

Keywords

Access to Document

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Cite this