Immersive Impact: Sport Virtual Reality Effects on Brand Recall and Recognition

Derek Walton

doi:10.32731/SMQ.341.032025.04

Immersive Impact: Sport Virtual Reality Effects on Brand Recall and Recognition

Derek Walton

Management and Marketing

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	46-59
Number of pages	14
Journal	Sport Marketing Quarterly
Volume	34
Issue number	1
DOIs	https://doi.org/10.32731/SMQ.341.032025.04
State	Published - Mar 2025

ASJC Scopus Subject Areas

Tourism, Leisure and Hospitality Management
Strategy and Management
Marketing

Keywords

brand awareness
model of mediated message processing
telepresence
virtual reality
VR

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10.32731/SMQ.341.032025.04

Cite this

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title = "Immersive Impact: Sport Virtual Reality Effects on Brand Recall and Recognition",

keywords = "brand awareness, model of mediated message processing, telepresence, virtual reality, VR",

author = "Derek Walton",

note = "Publisher Copyright: {\textcopyright} 2025 West Virginia University.",

year = "2025",

month = mar,

doi = "10.32731/SMQ.341.032025.04",

language = "English",

volume = "34",

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number = "1",

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AU - Walton, Derek

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KW - brand awareness

KW - model of mediated message processing

KW - telepresence

KW - virtual reality

KW - VR

UR - https://www.scopus.com/pages/publications/105019204149

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M3 - Article

AN - SCOPUS:105019204149

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SP - 46

EP - 59

JO - Sport Marketing Quarterly

JF - Sport Marketing Quarterly

IS - 1

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Immersive Impact: Sport Virtual Reality Effects on Brand Recall and Recognition

ASJC Scopus Subject Areas

Keywords

Access to Document

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