Investigating Ticket Price Determination of Collegiate Athletics: Insights from Pricing Professionals in Non-Football Bowl Subdivision Schools

Jason D. Reese; Yang Xu

doi:10.51221/sc.jiia.2024.17.1.6

Investigating Ticket Price Determination of Collegiate Athletics: Insights from Pricing Professionals in Non-Football Bowl Subdivision Schools

Research output: Contribution to journal › Article › peer-review

Original language	American English
Pages (from-to)	108-132
Number of pages	25
Journal	Journal of Issues in Intercollegiate Athletics
Volume	17
Issue number	1
DOIs	https://doi.org/10.51221/sc.jiia.2024.17.1.6
State	Published - 2024

Keywords

ticket pricing
price determination
college athletics
pricing objectives
stakeholder theory

Access to Document

10.51221/sc.jiia.2024.17.1.6

Cite this

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title = "Investigating Ticket Price Determination of Collegiate Athletics: Insights from Pricing Professionals in Non-Football Bowl Subdivision Schools",

keywords = "ticket pricing, price determination, college athletics, pricing objectives, stakeholder theory",

author = "Reese, \{Jason D.\} and Yang Xu",

year = "2024",

doi = "10.51221/sc.jiia.2024.17.1.6",

language = "American English",

volume = "17",

pages = "108--132",

number = "1",

}

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AU - Reese, Jason D.

AU - Xu, Yang

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KW - ticket pricing

KW - price determination

KW - college athletics

KW - pricing objectives

KW - stakeholder theory

U2 - 10.51221/sc.jiia.2024.17.1.6

DO - 10.51221/sc.jiia.2024.17.1.6

M3 - Article

SN - 2333-1577

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EP - 132

JO - Journal of Issues in Intercollegiate Athletics

JF - Journal of Issues in Intercollegiate Athletics

IS - 1

ER -