Marketing Educators and Artificial Intelligence: A Perspective on Productivity and Innovation

Pamela P. Rogers; Charlotte Allen; Antoine Busby

doi:10.1177/02734753241299095

Marketing Educators and Artificial Intelligence: A Perspective on Productivity and Innovation

Pamela P. Rogers, Charlotte Allen, Antoine Busby

Management and Marketing

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	Journal of Marketing Education
DOIs	https://doi.org/10.1177/02734753241299095
State	Accepted/In press - 2024

ASJC Scopus Subject Areas

Education
Marketing

Keywords

artificial intelligence
faculty productivity
generative AI
innovation
marketing education

Access to Document

10.1177/02734753241299095

Cite this

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title = "Marketing Educators and Artificial Intelligence: A Perspective on Productivity and Innovation",

keywords = "artificial intelligence, faculty productivity, generative AI, innovation, marketing education",

author = "Rogers, {Pamela P.} and Charlotte Allen and Antoine Busby",

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AU - Allen, Charlotte

AU - Busby, Antoine

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KW - faculty productivity

KW - generative AI

KW - innovation

KW - marketing education

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JO - Journal of Marketing Education

JF - Journal of Marketing Education

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Marketing Educators and Artificial Intelligence: A Perspective on Productivity and Innovation

ASJC Scopus Subject Areas

Keywords

Access to Document

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