Marketing Educators and Artificial Intelligence: A Perspective on Productivity and Innovation

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)156-169
Number of pages14
JournalJournal of Marketing Education
Volume47
Issue number2 Special Issue: Artificial Intelligence and the Future of Ma...
DOIs
StatePublished - Aug 2025

ASJC Scopus Subject Areas

  • Education
  • Marketing

Keywords

  • artificial intelligence
  • faculty productivity
  • generative AI
  • innovation
  • marketing education

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