Marketing techniques and strategies: Using social media as a revenue-generating vehicle

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Social Media and Strategic Communications
Pages	45-61
Number of pages	17
ISBN (Electronic)	9781137287052
DOIs	https://doi.org/10.1057/9781137287052
State	Published - May 20 2013

ASJC Scopus Subject Areas

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title = "Marketing techniques and strategies: Using social media as a revenue-generating vehicle",

author = "Casey Hart and Hendricks, \{John Allen\} and Bond, \{Linda Thorsen\}",

year = "2013",

month = may,

day = "20",

doi = "10.1057/9781137287052",

language = "English",

isbn = "9781137287045",

pages = "45--61",

booktitle = "Social Media and Strategic Communications",

}

TY - CHAP

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T2 - Using social media as a revenue-generating vehicle

AU - Hart, Casey

AU - Hendricks, John Allen

AU - Bond, Linda Thorsen

PY - 2013/5/20

Y1 - 2013/5/20

UR - https://www.scopus.com/pages/publications/85009291165

UR - https://www.scopus.com/pages/publications/85009291165#tab=citedBy

U2 - 10.1057/9781137287052

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M3 - Chapter

AN - SCOPUS:85009291165

SN - 9781137287045

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EP - 61

BT - Social Media and Strategic Communications

ER -