Real but deceptive: effectiveness of personalized synthetic advertising for event promotion

Yang Xu; Derek Walton; Robert McDermand; Jason Reese

doi:10.1108/SBM-03-2025-0057

Real but deceptive: effectiveness of personalized synthetic advertising for event promotion

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	593-611
Number of pages	19
Journal	Sport, Business and Management: An International Journal
Volume	15
Issue number	5
DOIs	https://doi.org/10.1108/SBM-03-2025-0057
State	Published - Nov 2025

ASJC Scopus Subject Areas

Business and International Management
Tourism, Leisure and Hospitality Management
Strategy and Management
Marketing

Keywords

Artificial intelligence
Event promotion
Femvertising
Persuasion knowledge model
Synthetic advertising

Access to Document

10.1108/SBM-03-2025-0057

Cite this

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title = "Real but deceptive: effectiveness of personalized synthetic advertising for event promotion",

keywords = "Artificial intelligence, Event promotion, Femvertising, Persuasion knowledge model, Synthetic advertising",

author = "Yang Xu and Derek Walton and Robert McDermand and Jason Reese",

note = "Publisher Copyright: {\textcopyright} 2025 Emerald Publishing Limited",

year = "2025",

month = nov,

doi = "10.1108/SBM-03-2025-0057",

language = "English",

volume = "15",

pages = "593--611",

number = "5",

}

TY - JOUR

T1 - Real but deceptive

T2 - effectiveness of personalized synthetic advertising for event promotion

AU - Xu, Yang

AU - Walton, Derek

AU - McDermand, Robert

AU - Reese, Jason

PY - 2025/11

Y1 - 2025/11

KW - Artificial intelligence

KW - Event promotion

KW - Femvertising

KW - Persuasion knowledge model

KW - Synthetic advertising

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UR - https://www.scopus.com/pages/publications/105023414522#tab=citedBy

U2 - 10.1108/SBM-03-2025-0057

DO - 10.1108/SBM-03-2025-0057

M3 - Article

AN - SCOPUS:105023414522

VL - 15

SP - 593

EP - 611

JO - Sport, Business and Management: An International Journal

JF - Sport, Business and Management: An International Journal

IS - 5

ER -

Real but deceptive: effectiveness of personalized synthetic advertising for event promotion

ASJC Scopus Subject Areas

Keywords

Access to Document

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Cite this