Services dominated by maximal versus minimal-self contexts: Verbal versus visual cues in services advertising

Nancy Spears, Audhesh K. Paswan, Marlene Kahla

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	65-76
Number of pages	12
Journal	Journal of Current Issues and Research in Advertising
Volume	28
Issue number	2
DOIs	https://doi.org/10.1080/10641734.2006.10505199
State	Published - 2006
Externally published	Yes

ASJC Scopus Subject Areas

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