Services dominated by maximal versus minimal-self contexts: Verbal versus visual cues in services advertising

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	65-76
Number of pages	12
Journal	Journal of Current Issues and Research in Advertising
Volume	28
Issue number	2
DOIs	https://doi.org/10.1080/10641734.2006.10505199
State	Published - 2006
Externally published	Yes

ASJC Scopus Subject Areas

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title = "Services dominated by maximal versus minimal-self contexts: Verbal versus visual cues in services advertising",

author = "Nancy Spears and Paswan, \{Audhesh K.\} and Marlene Kahla",

year = "2006",

doi = "10.1080/10641734.2006.10505199",

language = "English",

volume = "28",

pages = "65--76",

number = "2",

}

TY - JOUR

T1 - Services dominated by maximal versus minimal-self contexts

T2 - Verbal versus visual cues in services advertising

AU - Spears, Nancy

AU - Paswan, Audhesh K.

AU - Kahla, Marlene

PY - 2006

Y1 - 2006

UR - https://www.scopus.com/pages/publications/77957884279

UR - https://www.scopus.com/pages/publications/77957884279#tab=citedBy

U2 - 10.1080/10641734.2006.10505199

DO - 10.1080/10641734.2006.10505199

M3 - Article

AN - SCOPUS:77957884279

SN - 1064-1734

VL - 28

SP - 65

EP - 76

JO - Journal of Current Issues and Research in Advertising

JF - Journal of Current Issues and Research in Advertising

IS - 2

ER -