Social Couponing Sales: The Influence of “Likes”

Lucian Visinescu, Gina Harden

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
StatePublished - 2016
Event22nd Americas Conference on Information Systems: Surfing the IT Innovation Wave, AMCIS 2016 - San Diego, United States
Duration: Aug 11 2016Aug 14 2016

Conference

Conference22nd Americas Conference on Information Systems: Surfing the IT Innovation Wave, AMCIS 2016
Country/TerritoryUnited States
CitySan Diego
Period8/11/168/14/16

ASJC Scopus Subject Areas

  • Computer Science Applications
  • Computer Networks and Communications
  • Information Systems

Keywords

  • Social commerce
  • e-business
  • social couponing
  • social media

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