Spectator-Based Brand Equity and University-Held Pep Rallies [Abstract]

Brandon Brown, Khalid Ballouli, Jason D. Reese, Gregg Bennett

Stephen F Austin State University

Research output: Other contribution

Original language	Undefined/Unknown
State	Published - Jan 1 2012

Publication series

Name	Faculty Publications

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Spectator-Based Brand Equity and University-Held Pep Rallies [Abs

http://scholarworks.sfasu.edu/management_facultypubs/16

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