Spectator-Based Brand Equity and University-Held Pep Rallies [Abstract]

Brandon Brown, Khalid Ballouli, Jason D. Reese, Gregg Bennett

Research output: Other contribution

Original language	Undefined/Unknown
State	Published - Jan 1 2012

Name	Faculty Publications

Access to Document

@misc{9bff4f61780649b1a58025e1f929fef8,

title = "Spectator-Based Brand Equity and University-Held Pep Rallies [Abstract]",

author = "Brandon Brown and Khalid Ballouli and Reese, \{Jason D.\} and Gregg Bennett",

year = "2012",

month = jan,

day = "1",

language = "Undefined/Unknown",

series = "Faculty Publications",

type = "Other",

}