The Mud Run

This case study explores the pricing, marketing, and budgeting issues facing a participant obstacle racing event. Students will act as new board members of a junior chamber of commerce, the host organization of a multi-year obstacle racing event. The board is tasked with making decisions about the event related to price setting for entry fees, marketing strategy (including advertising),and budgeting. With the goal of increasing the number of runners, as well as the profit, students will need to use historical data from the event to make informed, data driven decisions. The primary learning objectives include evaluating the various pricing methods available to sports organizations and strategic budget development.