@inbook{855412bc162a4543b900ae1f83e75fb5,
title = "The Retail Buying Process for Small Retailers: A Conceptual Model",
keywords = "Creative Market, Drive Market, National Sales, Percent Response Rate, Small Retailer",
author = "Gruben, \{Kathleen H.\} and Gresham, \{Alicia B.\} and Kahla, \{Marlene C.\}",
note = "Publisher Copyright: {\textcopyright} 2015, Academy of Marketing Science.",
year = "2015",
doi = "10.1007/978-3-319-13078-1\_44",
language = "English",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
pages = "139",
booktitle = "Developments in Marketing Science",
}