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When Sport Consumers Meet Service Touchpoints: A Bayesian Cross-context Investigation on Customer Satisfaction Through the Lens of Sport Experience Design

  • Yang Xu
  • , James Du
  • , Kyle M. Townsend
  • , Soyoung Boo
  • , Mikihiro Sato
  • , Jeffrey D. James

Research output: Contribution to journalArticlepeer-review

Original languageAmerican English
Pages (from-to)1-19
Number of pages19
JournalSport Marketing Quarterly
StatePublished - 2026

Keywords

  • Bayesian SEM
  • multistudy investigations
  • participatory sport event
  • peripheral event
  • Sport Experience Design

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