Perfil personal
Personal profile
Dr. Jason Reese is the associate dean for faculty and administration, the director of the Master of Business Administration program, and an associate professor of marketing in the Rusche College of Business. Prior to joining the SFA faculty in 2014, Reese worked as a marketing specialist for Round Rock Express — a Triple-A affiliate of the Houston Astros at the time — and as a consultant for a variety of sporting event promoters. He earned his Bachelor of Science from the University of Mary Hardin-Baylor and his master’s and doctoral degrees in sport management from Texas A&M University. His research interests include pricing, marketing, consumer behavior and business cases.
Documentos relacionados
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Real but deceptive: effectiveness of personalized synthetic advertising for event promotion
Xu, Y., Walton, D., McDermand, R. & Reese, J., nov 2025, En: Sport, Business and Management: An International Journal. 15, 5, p. 593-611 19 p.Producción científica: Article › revisión exhaustiva
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Investigating Ticket Price Determination of Collegiate Athletics: Insights from Pricing Professionals in Non-Football Bowl Subdivision Schools
Reese, J. D. & Xu, Y., 2024, En: Journal of Issues in Intercollegiate Athletics. 17, 1, p. 108-132 25 p.Producción científica: Article › revisión exhaustiva
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Sport sales managers’ perceptions of learning through experiential sales projects
Walton, D. R. & Reese, J., nov 2024, En: Journal of Hospitality, Leisure, Sport and Tourism Education. 35, 100509.Producción científica: Article › revisión exhaustiva
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¡Mucha lucha! Building a Brand
Reese, J. D., Kahla, M. & Crocker, R. M., ago 1 2017, En: Faculty Publications.Producción científica: Article