Perfil personal
Research interests
Dr. Marlene Kahla has been a staple of the SFA community for nearly 48 years. Before joining the university, Kahla worked for more than 20 years for her small, family owned ranch that sold Brahman cattle domestically and internationally to countries such as Honduras, Mexico, Panama and Bangladesh. She also served on the GoTexan marketing committee for the State of Texas for five years. Kahla received her bachelor’s and master’s degrees from Sam Houston State University and her doctoral degree from Texas A&M University. Her research focuses on case writing about marketing and small businesses. Many of her students participate in advertising and marketing competitions for clients such as Ocean Spray, the Houston Museum of Natural Science, and Academy Sports + Outdoors.
Documentos relacionados
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¡Mucha lucha! Building a Brand
Reese, J. D., Kahla, M. & Crocker, R. M., ago 1 2017, En: Faculty Publications.Producción científica: Article
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Equatorial guinea: The king's cattle
Kahla, M. C. & Crocker, R. M., 2015, En: Journal of the International Academy for Case Studies. 21, 5, p. 139-144 6 p.Producción científica: Article › revisión exhaustiva
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Experiential Learning: The Bridge to the “Real World”
Gresham, A. B., Kahla, M. & Gruben, K. H., 2015, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. p. 62 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Producción científica: Chapter
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Land o'lakes: Teaching farmers in base of the pyramid
Kahla, M. C. & Crocker, R. M., 2015, En: Journal of the International Academy for Case Studies. 21, 2, p. 123-127 5 p.Producción científica: Article › revisión exhaustiva
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Land o'lakes: Teaching farmers in base of the pyramid
Kahla, M. C. & Crocker, R. M., 2015, En: Journal of the International Academy for Case Studies. 21, 1, p. 125-130 6 p.Producción científica: Article › revisión exhaustiva