Producción científica por año
Producción científica por año
Perfil personal
Personal profile
Dr. Wenjing Li earned her doctoral degree in marketing from the University of Kentucky. She has experience in teaching various marketing courses, including marketing principles, consumer behavior, marketing research and business-to-business marketing. Li’s research interests include consumer behavior, mainly in the areas of behavioral pricing and visual display. Her research has appeared in many different journals and conferences.
Documentos relacionados
Producción científica
- 7 Article
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The impact of product defect severity and product attachment on consumer negative emotions
Wei, J., Jiang, M., Li, Y. N., Li, W. & Mead, J. A., may 2023, En: Psychology and Marketing. 40, 5, p. 1026-1042 17 p.Producción científica: Article › revisión exhaustiva
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Hidden price promotions: Could retailer price promotions backfire?
Li, W., Hardesty, D. M., Craig, A. W. & Song, L., ene 2022, En: Journal of Retailing and Consumer Services. 64, 102797.Producción científica: Article › revisión exhaustiva
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How counterfeit dominance affects luxury fashion brand owners’ perceptions: A cross-cultural examination
Song, L., Meng, Y., Chang, H., Li, W. & Tan (Frank), K., jun 2021, En: Journal of Business Research. 130, p. 1-13 13 p.Producción científica: Article › revisión exhaustiva
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Dynamic Right-Slanted Fonts Increase the Effectiveness of Promotional Retail Advertising
Mead, J. A., Richerson, R. & Li, W., jun 2020, En: Journal of Retailing. 96, 2, p. 282-296 15 p.Producción científica: Article › revisión exhaustiva
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Evolutionary motives and food behavior modeling in romantic relationships
Richerson, R., Mead, J. A. & Li, W., nov 2020, En: Journal of Business Research. 120, p. 509-519 11 p.Producción científica: Article › revisión exhaustiva