@article{858c913deab64427ab1d80d5f55bf8cd,
title = "Dynamic Right-Slanted Fonts Increase the Effectiveness of Promotional Retail Advertising",
keywords = "Advertising, Anticipated inaction regret, Deal proneness, Dynamic imagery, Font styles, Promotions",
author = "Mead, \{James A.\} and Rob Richerson and Wenjing Li",
note = "Publisher Copyright: {\textcopyright} 2019 New York University",
year = "2020",
month = jun,
doi = "10.1016/j.jretai.2019.10.002",
language = "English",
volume = "96",
pages = "282--296",
number = "2",
}