@inbook{7dd1b8635ca342c1a3c17417d7c0aa27,
title = "Experiential Learning: The Bridge to the “Real World”",
keywords = "Computer Industry, Racial Background, Semantic Differential, Spring Semester, Unique Application",
author = "Gresham, \{Alicia B.\} and Marlene Kahla and Gruben, \{Kathleen H.\}",
note = "Publisher Copyright: {\textcopyright} 2015, Academy of Marketing Science.",
year = "2015",
doi = "10.1007/978-3-319-13084-2\_13",
language = "English",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
pages = "62",
booktitle = "Developments in Marketing Science",
}