Exploring the nonformal adult educator in twenty-first century contexts using qualitative video data analysis techniques

The study investigates the use of YouTube as a platform for Black females to discuss natural hair, employing qualitative video analysis to understand its efficacy in engaging over a million adult learners. Through the analysis of 30 videos, four main themes were identified: (a) Dispelling myths around Black natural hair, (b) Using digital storytelling as a learning tool, (c) Employing humor, honesty, and humility in engaging adults, and (d) Extending the natural hair conversation beyond cultural differences. The study also suggests future research directions concerning YouTube's credibility and availability as a data source, as well as exploring alternative qualitative video analysis techniques.