Hidden price promotions: Could retailer price promotions backfire?

Producción científica: Article › revisión exhaustiva

Idioma original	English
Número de artículo	102797
Publicación	Journal of Retailing and Consumer Services
Volumen	64
DOI	https://doi.org/10.1016/j.jretconser.2021.102797
Estado	Published - ene 2022

ASJC Scopus Subject Areas

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title = "Hidden price promotions: Could retailer price promotions backfire?",

keywords = "Affective purchase, Cognitive purchase, Discount expectations, Discount levels, Hidden-price promotions",

author = "Wenjing Li and Hardesty, \{David M.\} and Craig, \{Adam W.\} and Lei Song",

note = "Publisher Copyright: {\textcopyright} 2021 Elsevier Ltd",

year = "2022",

month = jan,

doi = "10.1016/j.jretconser.2021.102797",

language = "English",

volume = "64",

}

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T1 - Hidden price promotions

T2 - Could retailer price promotions backfire?

AU - Li, Wenjing

AU - Hardesty, David M.

AU - Craig, Adam W.

AU - Song, Lei

PY - 2022/1

Y1 - 2022/1

KW - Affective purchase

KW - Cognitive purchase

KW - Discount expectations

KW - Discount levels

KW - Hidden-price promotions

UR - https://www.scopus.com/pages/publications/85117150202

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DO - 10.1016/j.jretconser.2021.102797

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SN - 0969-6989

VL - 64

JO - Journal of Retailing and Consumer Services

JF - Journal of Retailing and Consumer Services

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