How counterfeit dominance affects luxury fashion brand owners’ perceptions: A cross-cultural examination

Lei Song; Yan Meng; Hua Chang; Wenjing Li; Kang Tan (Frank)

doi:10.1016/j.jbusres.2021.02.046

How counterfeit dominance affects luxury fashion brand owners’ perceptions: A cross-cultural examination

Lei Song, Yan Meng, Hua Chang, Wenjing Li, Kang Tan (Frank)

Management and Marketing

Producción científica: Article › revisión exhaustiva

Idioma original	English
Páginas (desde-hasta)	1-13
Número de páginas	13
Publicación	Journal of Business Research
Volumen	130
DOI	https://doi.org/10.1016/j.jbusres.2021.02.046
Estado	Published - jun 2021

ASJC Scopus Subject Areas

Marketing

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10.1016/j.jbusres.2021.02.046

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title = "How counterfeit dominance affects luxury fashion brand owners{\textquoteright} perceptions: A cross-cultural examination",

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