Immersive Impact: Sport Virtual Reality Effects on Brand Recall and Recognition

Derek Walton

doi:10.32731/SMQ.341.032025.04

Immersive Impact: Sport Virtual Reality Effects on Brand Recall and Recognition

Derek Walton

Management and Marketing

Producción científica: Article › revisión exhaustiva

Idioma original	English
Páginas (desde-hasta)	46-59
Número de páginas	14
Publicación	Sport Marketing Quarterly
Volumen	34
N.º	1
DOI	https://doi.org/10.32731/SMQ.341.032025.04
Estado	Published - mar 2025

ASJC Scopus Subject Areas

Tourism, Leisure and Hospitality Management
Strategy and Management
Marketing

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10.32731/SMQ.341.032025.04

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