Investigating Ticket Price Determination of Collegiate Athletics: Insights from Pricing Professionals in Non-Football Bowl Subdivision Schools

Jason D. Reese; Yang Xu

doi:10.51221/sc.jiia.2024.17.1.6

Investigating Ticket Price Determination of Collegiate Athletics: Insights from Pricing Professionals in Non-Football Bowl Subdivision Schools

Producción científica: Article › revisión exhaustiva

Idioma original	American English
Páginas (desde-hasta)	108-132
Número de páginas	25
Publicación	Journal of Issues in Intercollegiate Athletics
Volumen	17
N.º	1
DOI	https://doi.org/10.51221/sc.jiia.2024.17.1.6
Estado	Published - 2024

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10.51221/sc.jiia.2024.17.1.6

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title = "Investigating Ticket Price Determination of Collegiate Athletics: Insights from Pricing Professionals in Non-Football Bowl Subdivision Schools",

keywords = "ticket pricing, price determination, college athletics, pricing objectives, stakeholder theory",

author = "Reese, \{Jason D.\} and Yang Xu",

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doi = "10.51221/sc.jiia.2024.17.1.6",

language = "American English",

volume = "17",

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AU - Reese, Jason D.

AU - Xu, Yang

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KW - ticket pricing

KW - price determination

KW - college athletics

KW - pricing objectives

KW - stakeholder theory

U2 - 10.51221/sc.jiia.2024.17.1.6

DO - 10.51221/sc.jiia.2024.17.1.6

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JO - Journal of Issues in Intercollegiate Athletics

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