TY - JOUR
T1 - Real but deceptive
T2 - effectiveness of personalized synthetic advertising for event promotion
AU - Xu, Yang
AU - Walton, Derek
AU - McDermand, Robert
AU - Reese, Jason
N1 - Publisher Copyright:
© 2025 Emerald Publishing Limited
PY - 2025/11
Y1 - 2025/11
KW - Artificial intelligence
KW - Event promotion
KW - Femvertising
KW - Persuasion knowledge model
KW - Synthetic advertising
UR - https://www.scopus.com/pages/publications/105023414522
UR - https://www.scopus.com/pages/publications/105023414522#tab=citedBy
U2 - 10.1108/SBM-03-2025-0057
DO - 10.1108/SBM-03-2025-0057
M3 - Article
AN - SCOPUS:105023414522
VL - 15
SP - 593
EP - 611
JO - Sport, Business and Management: An International Journal
JF - Sport, Business and Management: An International Journal
IS - 5
ER -