Relationship intention, customer-firm association length and customer satisfaction: A multi-country exploration

Pierre Mostert; Derik Steyn; Pamela Rogers; Cornelia Du Toit; Wena Van Niekerk

doi:10.1504/JGBA.2020.112374

Relationship intention, customer-firm association length and customer satisfaction: A multi-country exploration

Pierre Mostert, Derik Steyn, Pamela Rogers, Cornelia Du Toit, Wena Van Niekerk

Management and Marketing

Producción científica: Article › revisión exhaustiva

Idioma original	English
Páginas (desde-hasta)	408-430
Número de páginas	23
Publicación	Journal for Global Business Advancement
Volumen	13
N.º	4
DOI	https://doi.org/10.1504/JGBA.2020.112374
Estado	Published - 2020

ASJC Scopus Subject Areas

Business and International Management

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10.1504/JGBA.2020.112374

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title = "Relationship intention, customer-firm association length and customer satisfaction: A multi-country exploration",

keywords = "Cell phone networks, Customer-firm association length, Expectations, Fear of relationship loss, Feedback, Forgiveness, Involvement, Multi-country comparison, Relationship intention, Satisfaction",

author = "Pierre Mostert and Derik Steyn and Pamela Rogers and {Du Toit}, Cornelia and {Van Niekerk}, Wena",

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year = "2020",

doi = "10.1504/JGBA.2020.112374",

language = "English",

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AU - Rogers, Pamela

AU - Du Toit, Cornelia

AU - Van Niekerk, Wena

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KW - Relationship intention

KW - Satisfaction

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