Services dominated by maximal versus minimal-self contexts: Verbal versus visual cues in services advertising

Producción científica: Article › revisión exhaustiva

Idioma original	English
Páginas (desde-hasta)	65-76
Número de páginas	12
Publicación	Journal of Current Issues and Research in Advertising
Volumen	28
N.º	2
DOI	https://doi.org/10.1080/10641734.2006.10505199
Estado	Published - 2006
Publicado de forma externa	Sí

ASJC Scopus Subject Areas

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title = "Services dominated by maximal versus minimal-self contexts: Verbal versus visual cues in services advertising",

author = "Nancy Spears and Paswan, \{Audhesh K.\} and Marlene Kahla",

year = "2006",

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language = "English",

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AU - Spears, Nancy

AU - Paswan, Audhesh K.

AU - Kahla, Marlene

PY - 2006

Y1 - 2006

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DO - 10.1080/10641734.2006.10505199

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JF - Journal of Current Issues and Research in Advertising

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