@article{e707fac695534367bcb3cd076fa1c641,
title = "The impact of dynamic bundling on price fairness perceptions",
keywords = "Bundling, Comparison intentions, Dynamic bundling, Dynamic pricing, Fairness and unfairness perceptions, Transaction dissimilarity",
author = "Wenjing Li and Hardesty, \{David M.\} and Craig, \{Adam W.\}",
note = "Publisher Copyright: {\textcopyright} 2017 Elsevier Ltd",
year = "2018",
month = jan,
doi = "10.1016/j.jretconser.2017.10.011",
language = "English",
volume = "40",
pages = "204--212",
}