The impact of product defect severity and product attachment on consumer negative emotions

Jiuchang Wei; Ming Jiang; Yi Na Li; Wenjing Li; James A. Mead

doi:10.1002/mar.21778

The impact of product defect severity and product attachment on consumer negative emotions

Jiuchang Wei, Ming Jiang, Yi Na Li, Wenjing Li, James A. Mead

Management and Marketing

Producción científica: Article › revisión exhaustiva

Idioma original	English
Páginas (desde-hasta)	1026-1042
Número de páginas	17
Publicación	Psychology and Marketing
Volumen	40
N.º	5
DOI	https://doi.org/10.1002/mar.21778
Estado	Published - may 2023

ASJC Scopus Subject Areas

Applied Psychology
Marketing

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10.1002/mar.21778

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