The impact of product defect severity and product attachment on consumer negative emotions

Jiuchang Wei; Ming Jiang; Yi Na Li; Wenjing Li; James A. Mead

doi:10.1002/mar.21778

The impact of product defect severity and product attachment on consumer negative emotions

Jiuchang Wei
, Ming Jiang
, Yi Na Li
, Wenjing Li
, James A. Mead

Management and Marketing

Producción científica: Article › revisión exhaustiva

Idioma original	English
Páginas (desde-hasta)	1026-1042
Número de páginas	17
Publicación	Psychology and Marketing
Volumen	40
N.º	5
DOI	https://doi.org/10.1002/mar.21778
Estado	Published - may 2023

ASJC Scopus Subject Areas

Applied Psychology
Marketing

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10.1002/mar.21778

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