TY - JOUR
T1 - The not-so-subtle art of persuasion
T2 - The case of Atlantis Spa products
AU - Sigmar, Lucia S.
AU - Lee, Renée Gravois
PY - 2011
Y1 - 2011
UR - http://www.scopus.com/inward/record.url?scp=79955977549&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=79955977549&partnerID=8YFLogxK
M3 - Article
AN - SCOPUS:79955977549
SN - 1532-5822
VL - 17
SP - 9
EP - 22
JO - Journal of the International Academy for Case Studies
JF - Journal of the International Academy for Case Studies
IS - 3
ER -