TY - JOUR
T1 - The use of pricing information in service advertisements
T2 - A comparison of retail versus professional services
AU - Stafford, Maria Royne
AU - Kilburn, Ashley J.
AU - Allen, Charlotte A.
PY - 2006
Y1 - 2006
KW - Odd pricing
KW - Reference pricing
KW - Services advertising
UR - https://www.scopus.com/pages/publications/33746781300
UR - https://www.scopus.com/pages/publications/33746781300#tab=citedBy
U2 - 10.1300/J396v27n01_01
DO - 10.1300/J396v27n01_01
M3 - Article
AN - SCOPUS:33746781300
SN - 1533-2969
VL - 27
SP - 1
EP - 22
JO - Services Marketing Quarterly
JF - Services Marketing Quarterly
IS - 1
ER -