When Sport Consumers Meet Service Touchpoints: A Bayesian Cross-context Investigation on Customer Satisfaction Through the Lens of Sport Experience Design

Yang Xu; James Du; Kyle M. Townsend; Soyoung Boo; Mikihiro Sato; Jeffrey D. James

When Sport Consumers Meet Service Touchpoints: A Bayesian Cross-context Investigation on Customer Satisfaction Through the Lens of Sport Experience Design

Yang Xu
, James Du
, Kyle M. Townsend
, Soyoung Boo
, Mikihiro Sato
, Jeffrey D. James

Management and Marketing

Producción científica: Article › revisión exhaustiva

Idioma original	American English
Páginas (desde-hasta)	1-19
Número de páginas	19
Publicación	Sport Marketing Quarterly
Estado	Published - 2026

Acceder al documento

https://doi.org/10.1177/10616934261423715

Citar esto

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title = "When Sport Consumers Meet Service Touchpoints: A Bayesian Cross-context Investigation on Customer Satisfaction Through the Lens of Sport Experience Design",

keywords = "Bayesian SEM, multistudy investigations, participatory sport event, peripheral event, Sport Experience Design",

author = "Yang Xu and James Du and Townsend, \{Kyle M.\} and Soyoung Boo and Mikihiro Sato and James, \{Jeffrey D.\}",

year = "2026",

language = "American English",

pages = "1--19",

}

TY - JOUR

T1 - When Sport Consumers Meet Service Touchpoints: A Bayesian Cross-context Investigation on Customer Satisfaction Through the Lens of Sport Experience Design

AU - Xu, Yang

AU - Du, James

AU - Townsend, Kyle M.

AU - Boo, Soyoung

AU - Sato, Mikihiro

AU - James, Jeffrey D.

PY - 2026

Y1 - 2026

KW - Bayesian SEM

KW - multistudy investigations

KW - participatory sport event

KW - peripheral event

KW - Sport Experience Design

M3 - Article

SN - 1061-6934

SP - 1

EP - 19

JO - Sport Marketing Quarterly

JF - Sport Marketing Quarterly

ER -